There are many different content management systems (CMSs) out there, most with their own blogging/news management systems. This post highlights some key points on blogging and how you can make the most of it for your business website.
After your web master has handed over the keys to your new website, it may be tempting to jump face-first into things and post everything at once. But wait! Pace yourself. You need to be posting in your blog for much of the foreseeable future and if you post every day, eventually you’re doing to run dry.
Schedule time in your diary for posting blog entries. This will help you leave aside enough time to create the posts as well as help you build your posts consistently.
Avoid self promotional posts
By all means posts should be “selling” your services but try to do this indirectly. If you’re a gardener in Hammersmith, for example, avoid posts such as “Gardener available in Hammersmith”. Your readers already know you do this. Your blog/news feed is best saved for content that can change regularly sand chances are the service you offer doesn’t change too often.
Make information useful and worth sharing
Your blog need to be as interesting as possible. Write about something that you think no one has written about before or if you have seen it before, consider taking a different angle on it. If your post is interesting, readers could potentially share it across their social networks.
Back up your post with citations
If you’re quoting something in your blog post, place a link to the source. This will give people confidence what is being said is correct as well as giving credit to the author.
Keep topics related to your business
To date, we’ve blogged on a variety of subjects and as varied as they all are, all of them tie into the “tech world” in one way or another. Try to do the same with your blog. Talk about things which you think your readers will be interested in but also try to keep the topics as close to the core of your business as possible. For example, if you run a training company, the sort of readers you’re likely to have probably won’t be interested in fashion or beauty. Write your blog posts with your readers in mind.
Most modern browsers have spellcheckers built in, so when you’re typing your post, it will most likely tell you about your mistakes. You may prefer to use your preferred desktop software to draft the post and then copy/paste it onto the CMS. Why not ask a friend to read through it for you?