Learn the process of targeting the relevant local visitors to your website so that your conversion rate increases.
Geographical landing pages can help to increase the number of potential customers to your website, by cleverly making sure that your visitors are in need of your service, and are in a position to take advantage of it.
What is a landing page?
Before digging deeper into the topic, let us get the basics clear. A landing page is any page of a website designed that provides communication to a certain audience on a specific product. It focuses on a particular keyword that is designed to rank well on search engines. With the help of search engines, ads and direct links on social networks, it is possible for people to go to a certain page on your website directly without even seeing the homepage. So how does this kind of setup increase traffic to a website?
How geographical landing pages can increase visitor statistics to a website?
With a good landing page on your website, there is the identification of certain profiles that target customers, the specific problem they face, where they are coming from and hence provides you with all the details need to come up with a variety of solutions. In simpler terms, a landing page aids in narrowing your scope and eliminating the clutter from that page that may distract customers from partaking in whatever action you want them to. Such a page offers you the ability to take control of the customer’s action by directing them and helping them find help as fast as possible. The result is a rippled and escalated ranking on search engines.
But what above the geography?
Search engines like Google have a heavy reliance on relevance. Their goal is to get people to find whatever they are looking for. With a landing page that makes this straightforward for each geographical area you operate in, you can outrank your competitors by being the answer to the needs of searchers in that locale. Appearing as one of the chosen pages in their local area will tempt more people who come across your landing page in the search results to click your link. People have an inherent preference to buy local, and this will reflect in your click through rate.
Build it well and they will come
Obviously, to succeed with any kind of landing page you should have remarkable skills at storytelling. An effective landing page is the salesperson of your website. They take any ad or idea and make it into a clear, powerful and top class motivational story. Through many persuasive design techniques, and top quality copy this is possible. The basic motivation is to take the customers through a series of relevant chapters and finally make them your customer. This is something the homepage cannot often achieve.
Landing pages work to boost conversions for both your customers and search engines, but many businesses already know this. The trick is to focus on one landing page for each geographical location in order that your page is seen as the most relevant in that local area. It is clear from the ideas discussed mentioned above; you can certainly increase traffic to your site by using this strategy.