SEO is important for any business that has an online presence or wants one. By having a strong SEO strategy, you can attract new customers and potentially make more sales, increasing your revenue. Without having a strategy, you can get lost within the pages of search engines, causing traffic to drop and you to miss out on potential new customers. Part of your strategy should be to stay on top of the latest trends and to see how you can implement them in your business. Below are some important SEO trends in 2021.
Mobile SEO Is So Important
What is the user journey when they visit your site? Are they able to manoeuvre around your website on their mobile easily, without struggling? With most people now accessing websites through their phones, it’s more important than ever for you to concentrate on this. From a UX perspective, make sure you do a review on the user journey and track how people interact with your mobile website. You could always run some A/B testing to see what changes you make works the best, and keeps the user engaged. If you haven’t got one yet, make sure you have a responsive site, instead of having a desktop and a mobile website.
If you are trying to outrank your competition, then one tactic is to publish long-form content. When publishing articles, consider making them longer and more informative. Not only will this keep users on your site for longer, but it will also be more informative to them. At one point companies were publishing 500-1000 word articles, whereas now it may be more beneficial to aim for the 2,000 to 3,000-word count. This may give you a better chance of outranking a competitor, bringing in more views through your organic search.
Improving your SEO tactics and making them scalable is more important than ever. With the competition over the web increasingly getting more difficult, you want to make sure you are staying on top of things, in order to one-up your competitor and bring in more traffic. Make sure you are tracking your SEO to see if you have had any major changes in your rankings. If you haven’t got any procedures in place, start to consider putting some together and finally, streamline your SEO processes to make them quicker and more consistent.
SERP Layout & Functionality Changes
With Googles Passage Ranking, you can expect the way people view website content to change. Instead of having multiple pages covering a certain subject, why not have one page that covers it all? With Google’s new system, they will send readers to the correct section of your site. It’s always important that you have enough content on a page and that it is clear and concise. The clearer your text, the better your readability score will be.