Local SEO is now very different to regular SEO. Here we talk briefly about how using citation from web directories can improve your local SEO results.
If you’re reading this, you probably already know a bit about SEO but you may have noticed that Google have started to push Google My Business (previously Google+ Local) listings a lot recently. For example if you search window cleaning in Wolverhampton, you’ll see Google My Business results pretty much at the top, prior to 99% of regular website results. Google does this for most local searches but not all (at the moment).
Google’s main aim is to provide the most accurate information to their users as possible. They do this by having a mathematical “algorithm” which automatically ranks websites based on certain factors. You probably know this bit already though.
If Google recognises that the search that a user is performing is a local search, it will most likely present the user with local results from Google My Business. The largest part of Google’s algorithm for local search is whether they can verify the information they have on Google+ is accurate. They do this using citation techniques such as checking web directories for your business details. If these details match up, this encourages Google to rank businesses (not websites) higher than others.
The most thing to remember when listing a business on any web directory is making sure that the information you’ve entered is constantly as accurate and up to date as possible. We have a client who traded under a different name in the past and because of this, he needed to go back through the directories he listed with and update them so they all showed consistent information. We’ve had a similar problem with our local SEO here.
To give your business as much citation as possible, it’s a good idea to list your business on as many web directories as possible. The big question is which ones! Google assign certain web directories as being more reliable than others, so listing with these businesses will be more beneficial to your citation for local SEO requirements. They also assign certain web directories as “aggregators” for specific industries or areas.
To save yourself some time, you could try running a Google search for your key phrase and see which directories come up. Have a look through the first three pages and make sure your business is on all of the directories here.