Confused about website design? Lost in the jungle of buzzwords? We’ve gone through some of the most widely used phrases and terms from the industry and explained them for you.
A secure and reliable connection between two different website or internet-based web services. For example, Twitter have an API tool which allows for your feeds to be streamed directly onto your website.
The major search engines, Google and Bing have their own mathematical decision making systems for working out which order web pages should be served in the results pages. Note that when a website is ranked, it’s the individual PAGE that’s ranked, not the website as a whole.
Content Management System (CMS)
A website can be designed, built and maintained all under one single CMS. The most popular examples are WordPress, Joomla, ZenCart, OpenCart, Magenta and CubeCart.
Cascading Style Sheet (CSS)
The cascading style sheet is a page that defines how the website should look. A CSS file could tell your browser what colour heading to use, the location of the website background or how large the font should be.
This is your own unique website address. A human-readable and (hopefully) memberable address such as yourwebsite.co.uk
File Transfer Protocol (FTP)
A web developer will use an FTP client such as FileZilla to connect his location machine to your web server. This essentially offers a “tunnel” for accessing the back end of a website. In order to access a website like this, you’ll need to know your website’s host address, the FTP username and FTP password. Security can be increased by only allowing access through SFTP (Secure File Transfer Protocol).
Hyper Text Mark up Language (HTML)
This is the core language that is used to create a static website. With the introduction of HTML 5, the language is becoming simpler with structure and styling now being handled by CSS. You can view the HTML code of any website by selecting View Source in you browser.
One of the most popular types of website database, MySQL is used in conjunction with web scripting in order to create rich and dynamic websites and web programmes.
Free, community supported software that can be downloaded and modified to meet requirements.
Your payment gateway is the connection between your website and your bank. PayPal offers one of the simplest payment gateway solutions but there are alternatives such as Authorize.net which allow you to take payments without PayPal. Note that you do NOT need to have a PayPal account in order to pay via PayPal!
One of the most common forms of web scripting, PHP offers security and the flexibility needed to make the most complex of websites.
Search Engine Results Pages (SERPs)
The page that’s displayed when you have performed a search query with a search engine. The SERPs are made up of natural and paid (PPC) search results.
Secure Socket Layer (SSL)
A highly encrypted “filter” used predominantly by banks and eCommerce sites. When your browser shows your current web address as green, this is your browser showing that the website is using an SSL and the certificate is verified.
Published annually, the Google Zeitgeist report shows the previous years search trends from across the globe.